https://trevormckinleyrobertson.work/top-nav-(desktop) 2026-06-08T05:34:18+00:00 always 0.5 https://trevormckinleyrobertson.work/top-nav-(mobile) 2026-03-15T22:41:09+00:00 always 0.5 https://trevormckinleyrobertson.work 2026-04-13T20:10:23+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2887696499687538499489671448474/image1.jpeg https://trevormckinleyrobertson.work/case-study-1-advantage+-creative 2026-06-08T05:34:19+00:00 always 0.5 https://freight.cargo.site/t/original/i/N2887697566481195026186750953370/Screenshot-2026-03-25-085428.png https://freight.cargo.site/t/original/i/L2887697662385817465402709804954/Screenshot-2026-03-25-085605.png https://trevormckinleyrobertson.work/case-study-2-meta-verified 2026-06-08T05:34:19+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2887706261335567425110195603354/Screenshot-2026-03-25-085711.png Creating a nested value proposition taxonomy improved scannability while focusing on what was valuable to end users. https://freight.cargo.site/t/original/i/L2887706261354014169183905154970/Screenshot-2026-03-25-085735.png Testing language for value props (IE “Verified badget” and “Increased account protection”) allowed iterations through UX research and into the final build.<br /> https://trevormckinleyrobertson.work/case-study-3-preview-experience-ia 2026-06-08T05:34:19+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2887706261335567425110195603354/Screenshot-2026-03-25-085711.png https://freight.cargo.site/t/original/i/K2975989084511039073124577740698/Screenshot-2026-04-23-205545.png https://freight.cargo.site/t/original/i/P2975990091315883872118195390362/Screenshot-2026-04-23-205631.png https://trevormckinleyrobertson.work/footer 2026-06-08T05:34:19+00:00 always 0.5