Hey, I’m Trevor.

I’m a staff content designer on advertiser products at Meta. But if you’re here, you probably knew that already.

What you might not have known is that I’ve been writing professionally for 15 years now as a UX writer, content designer and copywriter. During that time, I’ve developed deep understanding of what motivates people to act and what they want out of digital experiences. I also have developed a keen sense on how to give them what they want.

You also might not have known I won a Harry Potter lookalike contest when I was in 8th grade. Or that I’m a Dungeons and Dragons dungeonmaster, guitar player, songwriter, screenwriter and amateur sourdough baker.

Work experience

Staff content designer at Meta, Ads Manager

January 2022 to present

Leading content and pattern development across Ads Manager creative products
Owning information architecture and experiential hierarchy on Advantage+ creative, Meta’s premier cretaive automation platform
Working across large cross-functional teams to deliver consistent experiences and revenue
Assembling and presenting key project presentations for design directors
Proactively identifying wide-reaching problems and operationalizing scalable content solutions
Establishing AI workflows for efficiency and efficacy, including collaborative prototyping and content experiment vibecoding

Senior UX writer and copywriter at Media.Monks

January 2019 to January 2022

Led user-centric web writing for Google Ads learning paths, the YouTube Ads website, and multiple YouTube Ads web tools in collaboration with visual designers, strategists, and creative directors
Worked on-site with client in Mountain View
Ran presentations, workshops, and brainstorms with VP-level Google clients
Oversaw content audits and naming exercises

Senior copywriter at RAPP SF

June 2017 to January 2019

Wrote microcopy, product descriptions, case studies, and web copy for the Autodesk Production Design and Manufacturing microsite
Collaborated with art directors, editors, and strategists to prototype and produce product detail pages for Visa Developer

Skills

Content engineering
Prompt engineering
AI efficiency workflows
Claude Code
Basic CSS, HTML and Javascript
Figma, Figjam and Figma Make
Google Workspace
Adobe Creative Suite
Information architecture
Hierarchical taxonomy structures
Ontological taxonomy structures
Model evaluation and training
Governance workstreams